The Sports Front is a forward-thinking company on a mission to revolutionize the global sports industry. We specialize in creating unique sporting intellectual properties (IPs), organizing standout events, and providing top-tier sports activation and talent management.
Our expertise extends to accelerating brand growth through precise market strategies, ensuring brands connect with their target audiences effectively and impactfully. With a strong global presence, we bridge the gap between international sports culture and emerging markets, creating dynamic opportunities for both brands and athletes on a global scale.
Driven by a passion for sports, The Sports Front aims to redefine how sports engage with fans worldwide, elevating brands through innovative campaigns and immersive experiences. Focused on long-term value, we are positioning The Sports Front as a leading force in the global sports industry, benefiting our partners, athletes, and fans alike
Founded by visionary leaders in the sports industry, The Sports Front has successfully executed global sports campaigns, expanding the presence of European sports IPs in India and beyond. Our team’s collective experience includes leading large-scale sports events like MotoGP Bharat, Formula 1 India, and Indian Racing League, making us a trusted name in sports activation and fan engagement.
To bridge the gap between international sports culture and emerging markets, connecting fans, brands, and athletes through unforgettable experiences.
To be the leading force in sports and events, elevating brand value and fostering meaningful connections worldwide.
Innovation and Excellence.
Fan-Centric Experiences.
Integrity and Collaboration.
John Zaidi John Zaidi is a leading sports entrepreneur with over 10 years of experience. He is the founder of Twelfth Man Times, a renowned sports media company, and Just Think Sports, a dynamic sports marketing and events firm. His work has established these brands as leaders in the industry.
Zaidi has played a key role in the growth of Twelfth Man Times and has created innovative campaigns at Just Think Sports that have elevated partner brands. He also served as Secretary of the Manchester United Official Fan Club in Delhi, expanding its fanbase in India.
A standout achievement in his career was his pivotal role in the success of MotoGP Bharat in India, securing major sponsorships and driving viewership.
Beyond his core ventures, Zaidi advises startups in health-tech and recruitment. He is also focused on bringing European sports IPs to India, bridging the gap between European sports culture and India’s growing market.
John Zaidi continues to shape the future of sports in India, driving global engagement and transforming the industry.
John Zaidi
The organization of the tournament was flawless. From registration to the final match, everything was managed so professionally. The staff was friendly, and the event felt like a true celebration of football. Highly recommended!
"As a fan, I enjoyed every moment of the tournament. The energy in the stadium, the excitement of the matches, and the amazing atmosphere made it unforgettable. Looking forward to next year!
This tournament isn’t just about competition; it’s about bringing people together. The organizers went above and beyond to ensure everyone, from the players to the audience, had a fantastic experience. The hospitality, the energy, and the unforgettable moments made this one of the best events I’ve attended. Kudos to the team!
John Zaidi John Zaidi is a leading sports entrepreneur with over 10 years of experience. He is the founder of Twelfth Man Times, a renowned sports media company, and Just Think Sports, a dynamic sports marketing and events firm. His work has established these brands as leaders in the industry.
Zaidi has played a key role in the growth of Twelfth Man Times and has created innovative campaigns at Just Think Sports that have elevated partner brands. He also served as Secretary of the Manchester United Official Fan Club in Delhi, expanding its fanbase in India.
A standout achievement in his career was his pivotal role in the success of MotoGP Bharat in India, securing major sponsorships and driving viewership.
Beyond his core ventures, Zaidi advises startups in health-tech and recruitment. He is also focused on bringing European sports IPs to India, bridging the gap between European sports culture and India’s growing market.
John Zaidi continues to shape the future of sports in India, driving global engagement and transforming the industry.
John Zaidi John Zaidi is a leading sports entrepreneur with over 10 years of experience. He is the founder of Twelfth Man Times, a renowned sports media company, and Just Think Sports, a dynamic sports marketing and events firm. His work has established these brands as leaders in the industry.
Zaidi has played a key role in the growth of Twelfth Man Times and has created innovative campaigns at Just Think Sports that have elevated partner brands. He also served as Secretary of the Manchester United Official Fan Club in Delhi, expanding its fanbase in India.
A standout achievement in his career was his pivotal role in the success of MotoGP Bharat in India, securing major sponsorships and driving viewership.
Beyond his core ventures, Zaidi advises startups in health-tech and recruitment. He is also focused on bringing European sports IPs to India, bridging the gap between European sports culture and India’s growing market.
John Zaidi continues to shape the future of sports in India, driving global engagement and transforming the industry.
Anirudh Poddar is a seasoned lawyer and the driving force behind The Incircle, a leading job platform dedicated to enhancing the livelihood of blue-collar workers for the past decade. With a mission to bridge the gap between workers and employers, Anirudh has been at the forefront of providing accessible and sustainable employment opportunities to countless individuals across industries.
In addition to his work with The Incircle, Anirudh played a key role in the success of the MotoGP Bharat event in 2023, both as an investor and a crucial contributor to its operations and compliance. His efforts were instrumental in elevating Indian motorsport to a global stage, ensuring its growth and recognition on the international front.
Anirudh is also active in the real estate sector, where he helps stakeholders establish a strong presence in Northern India. His expertise extends to promoting Indian sports in the European market and vice versa, creating valuable opportunities for cross-cultural exchange and collaboration.
With a diverse portfolio of interests and a passion for making a difference, Anirudh continues to drive innovation and growth across sectors, while empowering communities and shaping the future of industries both in India and globally.
Ankur Kumar, an MBA in Finance from IMT Ghaziabad, is a seasoned strategy consultant with a wealth of experience working with top-tier firms like American International Group, Deloitte, and EY. With a strong focus on brand development, Ankur has worked across industries and markets, including the Middle East, and built strategic relationships with global brands like 3M, Pepsico, and Mars.
Ankur’s extensive network and consulting expertise bring significant value to The Sports Front, enhancing its strategic, administrative, and brand credibility. A passionate football enthusiast, Ankur shares a vision with the co-founders to establish The Sports Front as a leading name in sports and events in India.
Ankur Kumar, an MBA in Finance from IMT Ghaziabad, is a seasoned strategy consultant with a wealth of experience working with top-tier firms like American International Group, Deloitte, and EY. With a strong focus on brand development, Ankur has worked across industries and markets, including the Middle East, and built strategic relationships with global brands like 3M, Pepsico, and Mars.
Ankur’s extensive network and consulting expertise bring significant value to The Sports Front, enhancing its strategic, administrative, and brand credibility. A passionate football enthusiast, Ankur shares a vision with the co-founders to establish The Sports Front as a leading name in sports and events in India.
Book Ticket
Terms and Conditions
Privacy Policy
All Rights Reserved | Designed by Colosul Online
The Sports Front is bringing your favorite players from your favorite clubs to your country. Gear up for Legends Face off with all your favorite legends from the two giant clubs coming to India soon. Stay tuned for latest updates!
